According to The Property Academy Renter Survey 2021, almost half (49%) of renters would choose their rental property quicker if it had green credentials or a well-being certification.
Not only would renters choose their property quicker, but around 61% of renters said they would rent for longer if the property had green credentials or a well-being certification.
Double the proportion of 18 to 34-year-old renters would pay a premium for green credentials of a home compared to those 35 years and over, 12% vs 6%.
Landlords should be mindful of increased awareness of the need for action on climate change among the younger generations; Generations Z, Alpha and beyond. Green credentials of their portfolios may help to minimise voids going forward.
